Pinterest Marketing 101 for Businesses Owners
If used correctly, Pinterest can seriously increase traffic to your website and improve your Google rankings. Learn how here.
read moreNew Facebook Changes: Marketers Rejoice!
So, let’s talk about the major changes that marketers will certainty be taking advantage of. If you’re simply a Facebook user, consider this blog post as a way to educate yourself about the ways to avoid the inevitable scams that are going to pop up quite soon.
read moreHey Westchester NY: Leave SEO to the Pros!
When I’m cold-calling potential clients in Westchester, NY for SEO services, one of the most oft-heard reasons for rejection is that “we can do it ourselves.” Here’s a few answers to that argument, which I’d be happy to offer if the phone hadn’t been slammed down by a cranky business owner immediately following my cheery 30 second 15 second pitch. (I talk fast.) 1. SEO can be really time consuming. Sure, you can do your own keyword research or link building, but if you’re doing it for the first time, expect to spend at least...
read moreePortfolios & More: Online Advice for the 2011 Job Applicant
75% of job recruiters are required to research potential employees online. Scary, right? If you’re in the job market, then you may have already taken steps to make sure potential employers who Google your name don’t inadvertently come across your sex tape before your LinkedIn recommendations. If you haven’t, Google yourself and see what comes up. Scared? Then follow the recommendations below to clean up your online image. 1. Consider an ePortfolio, where you can add your resume, recommendations, a contact form, and perhaps even...
read more4 Reasons Why Local Businesses Need to Blog
So many of my clients bemoan the blog. They don’t have the time to learn how, or they aren’t particularly interested in the process. Well, I have bad news for you: if you don’t blog, you can kiss those awesome Google rankings goodbye. Here’s 4 reasons why you need to blog. 1. Google’s preference for freshness. Google likes websites that are updated often- and your best way to do that is to blog. If there are two websites, identical in everything else, but one blogs monthly and one doesn’t, the blogged website will...
read moreLink Building: A Guide for Small Business Owners
I recently had a client who couldn’t figure out why his competitor ranked higher than him on Google. The competing website wasn’t optimized, it didn’t have a blog, and there was no social media integration at all. One word: links.
read moreGoogle+
Google+: What You Need to Know “Ain’t nobody on this joint” declared my sister Meredith Leonard when asked her opinions on Google +. It’s surely a problem for the masses, used to Facebook with nearly everyone they know on it. My 82 year old grandmother is on Facebook now, in fact. (Which made my 30 year old cousin Hal delete his account, explaining “if Gammies is on it, I’m not!”) But back to Google+. Right now, for most people, there just aren’t enough people on it, despite the many ways to get an invitation....
read moreGoogle+ Invite Workaround!
Get a Google+ Invite in 4 Easy Steps! Can’t get a Google+ invite? I’ve finally figured out a way around the closed invites. This is likely a glitch in the system, so I suggest following the instructions below sooner rather than later before it’s fixed. All you need is a friend who’s already on Google+ and a gmail account. 1. Find a friend who is on Google+. 2. Ask your friend to upload a picture with you in it to the Google + Photo Albums. 3. Have them tag you in the picture. People, when you tag, make sure the gmail email of...
read moreSync Your Facebook, LinkedIn and Twitter accounts in 4 easy steps!
Sync Your Facebook, LinkedIn and Twitter accounts in 4 easy steps! Tired of managing your social networks? The instructions below will sync your Twitter, LinkedIn, and Facebook status updates in 4 easy steps! Just decide which application you want to write your updates from, Facebook or Twitter, and follow the instructions below. Be prepared to sign into all three accounts. To Sync Twitter and LinkedIn to your Facebook business page (you want to use Facebook to write your updates.) note: you can’t update your personal profile page...
read more+1
Google Plus One: What You Need to Know So, I finally added Google Plus One (+1) to my website, about 3 weeks later than everyone else. I know, I know, I’m super lazy. But I wanted to see how many people would be early adopters and how big of a trend to expect. Also…super lazy. So far, I’m impressed. Most of my favorite sites have the +1 icon next to it in search results, including PerezHilton, GoFugYourself, Wikipedia, IMDB, and the NYTimes (just kidding. I don’t read the news.) What is +1? It’s a button that you...
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