Google recently announced that 20% of all its searches are for local information. Today, if your local business can’t be found online, you’re missing some pretty big opportunities to increase your revenue. Here are our top 4 reasons why you need local SEO.
1. It’s where your customers are.
You’ll connect with an audience who is not only in the market for your services, but is actively looking for your business! Think about it: if you place an ad in the yellow pages, you’re hoping that at least a few people who read it will want your product or service. On the other hand, the people who visit your website are consumers with serious buying intent.
2. The early bird gets the worm.
Often, the longer a site has been optimized, the better its rankings in the search engine – so start now before your competitors get the idea and you’re doomed to follow behind them, playing catch up for what could easily have been yours had you done it first. That was a long sentence.
3. It’s where your customers will be.
Back to the future. Recent research shows that 86% of online users will be searching for a local business at some point in time. This number is only going to grow as future internet savvy generations grow up and become consumers too. Local SEO is a must for any serious long-term marketing strategy.
4. Just having a website isn’t enough.
Why bother with a website if no one visits it? The entire point of a website is to increase your brand recognition! Without local SEO, it’s unlikely that potential customers will visit your website in quantity. Sure, you’ll get some hits, but not from the online demographic that matter most- the ones that are searching for something you offer.
Ad Astra eMarketing offers local SEO for small businesses. Contact us to learn more today!
